The Dirty Dog Solution NEW Improved Formula Lower Sulfates Uncovers Hidden Highlights Brightens with UV Optical Agents Gently Conditions Adds Sheen Controls Static Dilutes up to 18 to 1 Shine Onnn Shampoo is formulated with a balanced blend of lower sulfate and performance-enhanced conditioning ingredients. Contains optical brighteners with ultra violet absorbers and whitening agents for a bright, healthy shine on any color coat. Luxuriously sudsing, 6.5pH balanced, non-irritating. Contains no harsh chemicals, salts, bleaches or peroxide. Removes stains, and cleans without stripping. Uncovers those hidden highlights! May dilute as high as 18-to-1.